You will continue building your e-Commerce business plan you started in the previous journey by working on your executive summary. Your Tasks Use the information from this journey to develop the following sections of your executive summary:

### Executive Summary #### Type of Business Our e-commerce business, named **Eco Essentials**, will be a for-profit corporation. This structure is chosen due to the ability to raise capital through the selling of shares, limited liability for owners, and enhanced credibility with consumers. The corporate form allows us to expand operations more efficiently, allowing for potential national and international reach while providing protection for personal assets. #### Name The name of our business is **Eco Essentials**. This name reflects our commitment to sustainability and environmentally friendly products, clearly communicating our core mission to prospective customers. #### Location Eco Essentials will operate primarily online. This choice of location is optimal for several reasons: a wider reach to customers across different geographical areas, reduced overhead costs associated with physical storefronts, and the current consumer trend favoring digital shopping. Online operations will also allow us to leverage social media and digital marketing effectively to enhance brand visibility. #### Product Description Eco Essentials will offer a range of sustainable, eco-friendly products including reusable household items, organic personal care products, and biodegradable packaging solutions. Each product will be carefully selected to ensure it meets our standards for environmental impact and sustainability, catering to conscious consumers who seek to reduce their carbon footprint. #### Pricing Strategy Our pricing strategy will be competitive yet reflective of the value of sustainable products. We will utilize a value-based pricing approach, emphasizing the long-term savings and environmental benefits that come with using our products. To attract initial customers, we will introduce limited-time promotions and discounts for first-time buyers. Additionally, subscription options will be available for regularly used products, providing convenience and cost savings for loyal customers. In summary, Eco Essentials is poised to fill a niche in the e-commerce market by offering sustainable products that align with the values of today's environmentally conscious consumers. Our corporate structure, strategic online presence, carefully curated product selection, and innovative pricing strategy position us for success in this growing market.