Develop the intervention communication plan for addressing depression and anxiety among Australian youths by addressing the following points o Who is your target audience? o What are the goals of your intervention (minimum two goals)? o What are the

### Intervention Communication Plan for Addressing Depression and Anxiety Among Australian Youths **1. Target Audience:** The primary target audience for this intervention is Australian youths aged 12-24 years. This demographic includes adolescents and young adults who might be experiencing symptoms of depression and anxiety. Secondary audiences include parents, educators, mental health professionals, and community leaders who can influence and support the youths. --- **2. Goals of the Intervention:** - **Goal 1:** To increase awareness and understanding of depression and anxiety among Australian youths. - **Goal 2:** To promote help-seeking behaviors and access to mental health resources among the target audience. --- **3. Objectives of the Intervention:** 1. **Objective 1:** By the end of the intervention, at least 70% of the target audience will be able to identify common signs and symptoms of depression and anxiety. 2. **Objective 2:** Increase the percentage of youths who seek professional help for mental health issues by 50% within one year of the intervention. 3. **Objective 3:** To enhance resilience and coping strategies among 65% of participants through workshops and digital resources by the intervention's conclusion. --- **4. Communication Strategies:** The intervention will employ Behavior Change Communication (BCC) strategies to foster understanding, support informed decision-making, and motivate behavioral change regarding mental health. Using the Health Belief Model, the communication will address perceived susceptibility, benefits, barriers, and cues to action to encourage youth to seek help. --- **5. Activities of the Intervention:** - **Workshop Series:** Organize interactive workshops in schools and community centers that educate young people on recognizing mental health issues, destigmatizing help-seeking behaviors, and building coping mechanisms. - **Peer Education Program:** Train selected youths as peer educators who can facilitate discussions and share experiences related to mental health, reinforcing the message through relatable narratives. - **Digital Campaign:** Create a social media campaign featuring videos, infographics, and testimonials from influential Australian youths discussing their mental health journeys, resources, and how to seek help. - **Resource Development:** Develop fact sheets and a comprehensive mental health webpage detailing symptoms, resources, hotlines, and coping strategies. --- **6. Communication Channels:** - **Social Media Platforms:** Utilize platforms popular among youth, such as Instagram, TikTok, and Snapchat, to share engaging content. - **Mass Media:** Collaborate with local radio, television, and print media to disseminate key messages broadly. - **Face-to-Face Interactions:** Implement school-based programs, after-school clubs, and community events to engage youths directly. - **Online Platforms:** Host webinars and live Q&A sessions with mental health professionals and influencers to provide accessible information. --- **7. Materials or Resources Needed:** - **Fact Sheets:** Simple, concise materials that present information on symptoms, types of support, and how to talk to someone they trust. - **Website:** A dedicated webpage hosting resources, personal stories, workshop registration information, and local mental health service contacts. - **Digital Literacy Considerations:** Ensure materials are accessible and consider various literacy levels; provide translations for non-English speakers and use clear, easy-to-understand language. - **Promotional Materials:** Posters and flyers to be distributed in schools and community centers. --- **8. Evaluation of Intervention Impact:** - **Pre- and Post-Intervention Surveys:** Assess knowledge, attitudes, and behaviors related to mental health before and after the intervention. - **Participation Metrics:** Track attendance at workshops, engagement rates on social media, and utilization of online resources. - **Feedback Mechanisms:** Collect qualitative feedback from participants about the usefulness and relevance of the resources and activities. - **Longitudinal Study:** Conduct follow-up surveys 6 months post-intervention to assess sustained behavioral changes regarding help-seeking. --- Overall, this communication plan emphasizes accessible, relatable, and engaging communication strategies that not only aim to educate and inform but also create a supportive community atmosphere for Australian youths to discuss mental health and seek help when needed. By utilizing established health communication theories and models, the intervention seeks to substantively influence mental health outcomes among the target demographic.