Define three SMART business goals for Dr Tare (Ph.D. ), a specialist in Disaster Risk Management and Development Studies, with a decade of experience in the broadcast media industry. My intention /goal is to build authority within my industry so as to ena

Certainly! Here are three SMART business goals for Dr. Tare that align with the intention of building authority in the field of Disaster Risk Management and Development Studies: ### Goal 1: Increase Brand Awareness through Thought Leadership **Specific**: Publish a series of five articles or opinion pieces on disaster risk management in renowned academic and industry-specific journals or platforms. **Measurable**: Track engagement metrics such as views, shares, and comments to achieve at least 500 total engagements across all articles. **Achievable**: Leverage existing networks and platforms for publishing, reaching out to editors and using previous content as a foundation. **Relevant**: Establishing thought leadership will contribute to building authority in the field and increasing visibility to potential clients. **Time-bound**: Complete this goal within 6 months. ### Goal 2: Generate Leads through Networking and Social Media Engagement **Specific**: Increase Dr. Tare's LinkedIn following by 1,000 new connections, specifically targeting professionals in disaster risk management, UN agencies, and related NGOs. **Measurable**: Monitor connection requests and acceptance rates, aiming for an average of 167 new connections per month. **Achievable**: Participate in at least two industry-specific webinars or conferences monthly, engaging with attendees and sharing insightful content. **Relevant**: Growing a professional network is essential for acquiring influencer contracts and consultancy work in the field. **Time-bound**: Achieve this goal within 6 months. ### Goal 3: Secure Consultancy Gigs and Collaborations **Specific**: Secure at least three consultancy contracts or collaborations with NGOs and industry leaders focused on disaster risk reduction within the next year. **Measurable**: Track the number of pitches submitted and contracts acquired, targeting three collaborations specifically related to risk management projects or safety campaigns. **Achievable**: Develop a compelling proposal template and reach out to existing contacts while leveraging social media platforms for outreach. **Relevant**: Consultancy work will directly enhance Dr. Tare's authority and visibility, positioning as an expert in the field. **Time-bound**: Complete within 12 months. By setting these SMART goals, Dr. Tare can strategically work on establishing authority, enhancing brand awareness, and generating valuable leads in the field of Disaster Risk Management and Development Studies. Update (2025-09-10): Certainly! Here are three SMART goals designed for Dr. Tare to build authority in the Disaster Risk Management and Development Studies industry with a focus on brand awareness and lead generation, enabling opportunities for influencer contracts, employment, and consultancy gigs. ### Goal 1: Establish a Comprehensive Online Presence **Specific**: Create a professional website and an active presence on three major social media platforms (LinkedIn, Twitter, and Instagram), dedicated to sharing insights, research, and thought leadership content related to disaster risk management. **Measurable**: Achieve a minimum of 1,000 followers/fans across each social media platform within the first 12 months. Achieve a website traffic of at least 5,000 unique visitors per month by the end of the first year. **Achievable**: Allocate 10 hours a week to content creation, social media engagement, and website updates. Utilize existing knowledge to produce at least four blog posts and two video content pieces per month. **Relevant**: Building a strong online presence will solidify Dr. Tare's authority as a thought leader in disaster risk management and development studies, making it easier to attract contracts and consultancy opportunities. **Time-bound**: Launch the website within three months and establish social media profiles. Reach the follower and website traffic goals within 12 months after the website launch. ### Goal 2: Publish Research and Thought Leadership Articles **Specific**: Write and publish a minimum of 12 research articles or thought leadership pieces in recognized journals or industry-specific publications on topics related to disaster risk management and safety products/services. **Measurable**: Track submissions and publications, aiming for at least one published article every month and ensuring at least 50% of articles achieve a readership engagement of 1,000 views or more. **Achievable**: Leverage existing research and expertise while also setting aside dedicated time for writing (approximately 5 hours weekly). Collaborate with co-authors when necessary to diversify content and increase publication chances. **Relevant**: Publishing articles will enhance credibility and visibility within the industry, attracting attention from UN agencies, NGOs, and businesses looking for expert advice and consultancy services. **Time-bound**: Start the first article submission within one month and continue with monthly targets to ensure all 12 are published within the next year. ### Goal 3: Organize and Host Webinars/Seminars **Specific**: Host a quarterly webinar series (total of four) focused on disaster risk management themes, targeting professionals in the field and potential clients such as NGOs and UN agencies. **Measurable**: Aim for at least 200 attendees per webinar and gain a 30% conversion rate, equating to securing at least 60 leads per webinar for consultancy opportunities. **Achievable**: Utilize existing networks to promote the webinars; collaborate with organizations and professionals in the field to share expertise and attract attendees. Plan for 4 hours of preparation per webinar. **Relevant**: Webinars will serve as a platform for Dr. Tare to showcase knowledge and build relationships with potential clients and partners, thereby enhancing authority in the field and generating relevant leads. **Time-bound**: The first webinar should be scheduled within four months, with the remaining three webinars to occur quarterly thereafter, spreading throughout the following year. --- By focusing consistently on these goals, Dr. Tare will not only build authority but also create a sustainable lead generation flow that can lead to influencer contracts and consultancy opportunities in the long term.