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Take any corporate of your choice and explain various levels of strategy for that organization

Any Corporate: Starbucks Strategic Level 1 – Vision: Starbucks is a company that strives to create genuine human connection to make a positive impact in the world. Strategic Level 2 – Mission: As a company, Starbucks provides an unmatched experience to customers through world-class coffee, high-quality products, and exceptional service. Strategic Level 3 – Objectives: Starbucks has set the following objectives: 1. To remain a leader in the coffee industry by ensuring the highest levels of quality, innovation, and customer service. 2. To strengthen relationships with customers and increase brand loyalty through loyalty programs and building customer relationships. 3. To diversify its product portfolio to include new products and experiences. 4. To increase customer convenience by expanding its global footprint and making its retail locations more accessible. 5. To reduce operational costs and improve efficiency through process automation and digital transformation. Strategic Level 4 – Strategies: To achieve these objectives, Starbucks has adopted the following strategies: 1. Investing in technology and digital initiatives to improve customer experiences. 2. Pursuing sustainability initiatives to reduce environmental impacts and generate long-term value. 3. Developing strategic partnerships with other companies to expand its global presence and customer reach. 4. Expanding and diversifying its product portfolio with new and unique products to meet changing consumer preferences. 5. Augmenting its retail locations with digital commerce, mobile apps, delivery services, and other customer experiences. Strategic Level 5 – Policies and Plans: 1. Establishing internal policies and procedures that promote ethical decision-making, sustainability, and best practices in recruiting, compensation, and in other areas of corporate operations. 2. Developing plans to help meet its corporate objectives such as expanding its retail locations to serve new customer segments and entering new markets. Update (2023-11-09): Any Corporate Chosen: PepsiCo Levels of Strategy for PepsiCo: 1. Corporate Strategy: This is the highest level of strategy for PepsiCo. It includes the company's overall mission and objectives, strategies chosen to achieve them, and the scope of business the company will operate in. At this level, PepsiCo sets itself apart from competition through its portfolio of products, pricing strategy, geographic scope of operations, and target customer segment. 2. Business Unit Strategy: This is the second level of strategy for PepsiCo, and it focuses mainly on particular products types and operating units. It involves strategies and choices that determine the success, growth, and profitability of each of the company's operating units and product lines. Examples of business unit strategies include positioning decisions, product mix strategies, product pricing strategies, marketing strategies, and distribution strategies. 3. Functional/Operational Strategy: This is the third level of strategy for PepsiCo. It focuses on the day-to-day activities undertaken by each of the company's operating units and product lines. It involves decisions and choices that enable the achievement of business unit objectives. Examples of functional/operational strategies include production and process strategies, resource management strategies, and operational efficiency strategies. 4. Tactical Strategy: This is the fourth level of strategy for PepsiCo. It is mainly concerned with short-term and immediate objectives that are necessary to achieve the desired outcomes of each functional/operational strategy. Examples of tactical strategies include setting sales and marketing targets, production schedules, and cost-reduction activities.

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