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stakeholder management, and how it relates with BMW practices/ strategies during the 2010 GFC


Stakeholder management is the process of identifying, prioritizing, and managing relationships with individuals or groups that can affect or be affected by an organization's actions, decisions, or policies. These individuals or groups are often referred to as stakeholders and may include employees, customers, suppliers, shareholders, regulators, and the community. During the 2010 Global Financial Crisis (GFC), many companies, including BMW, were faced with challenges such as declining sales, limited access to credit, and negative consumer sentiment. These challenges had a significant impact on BMW's stakeholders and required a strategic approach to manage their expectations and maintain positive relationships. One of the key stakeholder groups for BMW during the 2010 GFC was its employees. The company recognized that its success was closely tied to the well-being of its employees and implemented strategies to retain its workforce. This included offering job security, reducing working hours, and investing in employee development programs. These actions helped to maintain employee morale and loyalty during a difficult economic period. Customers were also an important stakeholder group for BMW during the 2010 GFC. The company responded to the changing economic conditions by offering incentives, such as low-interest financing and extended warranties, to attract customers. BMW also focused on sustaining its reputation for quality and innovation to maintain customer loyalty. Suppliers were another key stakeholder group for BMW during the 2010 GFC. The company recognized the need to maintain strong relationships with its suppliers to ensure a steady supply of materials and components. BMW worked closely with its suppliers to find cost-cutting solutions and implement more efficient production processes to mitigate the effects of the economic downturn. In addition to these stakeholder groups, BMW also had to consider the expectations and concerns of shareholders, regulators, and the community. The company continued to report strong financial performance and implemented strategies to reduce its environmental impact, demonstrating its commitment to sustainability. This helped to maintain positive relationships with these stakeholders and mitigate potential negative impacts of the GFC. Overall, BMW's stakeholder management during the 2010 GFC was aligned with its core values and strategies. The company recognized the importance of maintaining positive relationships with its stakeholders and implemented strategies to address their concerns, while also mitigating the effects of the economic downturn. This approach helped BMW to weather the crisis and emerge as a stronger and more resilient company.