Sizwe Dlamini has recently been retrenched and received his severance pay. He is considering using some of the money he received from his former employer and provident fund to start a business. Which one of the following factors is most important when it

While all the factors listed are important when starting a business, the most critical factor is often considered to be **c. business idea**. Having a solid and viable business idea is essential because it forms the foundation of the business. It defines what the business will do, who the target market is, and how it will generate revenue. Without a strong business idea, no amount of capital, location, or connections will lead to a successful venture. However, it's also important to note that having the right combination of these factors can significantly enhance the chances of success for the business.