Jean Baudrillard was a French sociologist, philosopher, and cultural theorist known for his analyses of contemporary society and culture, particularly regarding media, technology, and consumerism. His work is complex and often challenging, and he is best known for concepts such as hyperreality, simulacra, and simulation.
### Key Concepts
1. **Simulacra and Simulation**: One of Baudrillard's most influential ideas, elaborated in his book