OTC DRUG PLANNOGRAM

Creating a planogram for over-the-counter (OTC) drugs involves organizing the layout of OTC products in a retail space to maximize visibility, accessibility, and sales. Here’s a guide on how to create an effective OTC drug planogram: ### Steps to Create an OTC Drug Planogram 1. **Identify Categories:** Start by organizing OTC products into categories. Common categories include: - Pain Relief (e.g., acetaminophen, ibuprofen) - Cold and Allergy (e.g., antihistamines, decongestants) - Gastrointestinal (e.g., antacids, laxatives) - First Aid (e.g., bandages, antiseptics) - Vitamins and Supplements - Skin Care (e.g., lotions, ointments) 2. **Analyze Sales Data:** Review sales data to determine which products are bestsellers and should be given prominent placement. This analysis can help in identifying high-demand items that might need more shelf space. 3. **Plan the Layout:** - **Eye Level Placement:** Position the best-selling products at eye level for maximum visibility. - **Flow:** Arrange items from left to right or top to bottom by category, ensuring that similar products are grouped together for easy navigation. - **Accessibility:** Place frequently bought items at the front, while less popular or specialty items can be positioned further back or higher up. 4. **Create Visual Aids:** Use clear signage to label sections and categories, making it easy for customers to locate products. Color-coded signage can enhance visual appeal and assist shoppers in identifying sections quickly. 5. **Consider Customer Needs:** Think about the typical shopper’s journey. Ensure frequently bought items are easily accessible and that impulse buys (e.g., pain relief, cold remedies) are positioned near checkout areas. 6. **Incorporate New Products:** Introduce new or seasonal items on a display at the front of the category or along the aisle to draw attention and encourage trial purchases. 7. **Regular Maintenance:** Regularly review and update the planogram based on sales performance, customer feedback, and inventory levels. Rotating products, especially promotional items, can keep the planogram fresh. 8. **Training Staff:** Ensure that staff members understand the planogram layout so they can assist customers effectively and maintain the planogram as products are restocked. ### Tools for Developing a Planogram - **Software:** Consider using planogram software tools that allow you to digitally design and visualize your layout before implementation. - **Templates:** Use pre-made templates that can be customized to fit your specific needs. ### Example Layout **Planogram Layout Overview:** ``` |----------------------------| | Vitamins Pain Relief | |----------------------------| | Cold/Allergy First Aid | |----------------------------| | Gastrointestinal Skin Care | |----------------------------| ``` In this layout, each category is clearly defined, making it easy for customers to navigate while ensuring that the most popular and essential items are prominently featured. By following these guidelines, you can create an efficient and effective OTC drug planogram that enhances customer experience and drives sales.