Artificial Intelligence
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Melcom has recently focused capturing new customers in the Ghanaian market by introducing different sales promotion packages. Critically examine any five (5) of such sales promotion forms that Melcom can employ.

1. Discounts and Deals: Melcom can offer various discounts and deals on their products as a sales promotion strategy. They can offer discounts on specific products or offer buy-one-get-one-free deals to attract new customers. This can entice customers to try out their products and potentially lead to repeat purchases in the future. 2. Product Bundles: Another sales promotion strategy that Melcom can employ is creating product bundles. This involves grouping together complementary products and offering them at a lower price than if customers were to purchase them separately. This not only increases sales but also encourages customers to try out different products from Melcom. 3. Gift with Purchase: Melcom can also offer free gifts as part of their sales promotion strategy. This could be a small gift with every purchase or a larger gift with a minimum purchase amount. This can attract new customers and also incentivize current customers to make additional purchases to receive the free gift. 4. Contests and Giveaways: Running contests and giveaways is another effective sales promotion strategy for Melcom. They can run social media contests where customers can win prizes by liking, sharing, and commenting on their posts. This can help increase brand awareness and attract new customers to Melcom. 5. Loyalty Programs: Melcom can also introduce loyalty programs to reward their customers for their continued patronage. These programs can offer discounts, free products, or exclusive offers to loyal customers. This can help retain customers and also attract new customers who want to take advantage of these rewards.