isn't the term San Gabriel Mountains has effectively become a zombie brand , it s still officially on the paperwork, but it has no life in the marketplace of everyday conversation

The term "San Gabriel Mountains" may feel like a "zombie brand" to some due to changing conversational trends, cultural references, or shifts in public interest. While it remains a recognized name on maps and in tourism materials, everyday conversations may prioritize different aspects of nature or other local landmarks, potentially overshadowing the mountains themselves. However, the San Gabriel Mountains still hold significant recreational, ecological, and cultural value for many residents and visitors in Southern California. They are popular for outdoor activities, such as hiking and camping, and are often mentioned in discussions related to local wildlife, conservation efforts, and outdoor lifestyle. Whether it is considered a "zombie brand" largely depends on the context and the audience's familiarity with the area. That said, revitalizing interest in the San Gabriel Mountains could involve community events, educational programs, or marketing strategies that highlight their unique features and significance.