Generate a proposal for an MBA Finance program on the research topic: The Impact of Digital Payment Systems on Traditional Banking in Ghana: A qualitative examination of customer perceptions and experiences navigating the shift from traditional banking to

**Proposal for MBA Finance Program Research Topic** **Title:** The Impact of Digital Payment Systems on Traditional Banking in Ghana: A Qualitative Examination of Customer Perceptions and Experiences Navigating the Shift from Traditional Banking to Digital Financial Services **1. Introduction:** With the rapid advancement of technology, the banking sector globally is undergoing a profound transformation, and Ghana is no exception. The introduction and adoption of digital payment systems have significantly altered the landscape of financial services. This research aims to explore how these digital innovations are affecting traditional banking and to understand customer perceptions and experiences as they transition from conventional banking methods. **2. Background:** Ghana has witnessed significant growth in the usage of digital financial services in recent years, propelled by increased smartphone penetration, internet accessibility, and regulatory support from the Bank of Ghana. While traditional banking has historically been the norm, an increasing number of Ghanaians are adopting digital payment solutions, such as mobile banking, online transfers, and e-wallets. This shift presents opportunities and challenges for both consumers and financial institutions. **3. Research Objectives:** - To investigate the perceptions of customers regarding digital payment systems in Ghana. - To explore customer experiences in transitioning from traditional banking to digital financial services. - To analyze the implications of digital payment systems on the strategies of traditional banks in Ghana. - To identify the challenges customers face in adapting to digital payment methods. **4. Significance of the Study:** This research will provide valuable insights into consumer behavior and attitudes towards digital financial services in Ghana. It will assist traditional banks in understanding the competitive landscape and help shape their strategies to adapt to changing consumer preferences. Furthermore, the findings may inform policymakers about the dynamics of financial inclusion and the effectiveness of regulatory frameworks surrounding digital payments. **5. Research Methodology:** This study will employ a qualitative research approach, utilizing semi-structured interviews and focus group discussions to gather in-depth insights from customers and key stakeholders in the banking sector. Participants will include: - Current users of digital payment systems. - Users of traditional banking services. - Banking professionals. Data will be analyzed thematically to identify common patterns, perceptions, and experiences regarding the shift to digital banking. **6. Expected Outcomes:** The research is expected to yield a comprehensive understanding of customer perceptions regarding digital payment systems. Key outcomes include: - A detailed exploration of how different demographic segments are responding to digital payment options. - An analysis of the perceived advantages and disadvantages of digital banking compared to traditional banking. - Recommendations for banks on how to enhance their service offerings and improve customer engagement in the digital era. **7. Timeline:** The proposed timeline for this study is as follows: - Literature Review: Months 1-2 - Data Collection: Months 3-4 - Data Analysis: Month 5 - Drafting Findings: Month 6 - Finalizing Report: Month 7 - Submission and Presentation: Month 8 **8. Conclusion:** This research will contribute to the growing body of knowledge surrounding digital finance in Ghana, offering perspectives that could aid traditional banks in navigating the complexities of the digital revolution. By focusing on customer perceptions and experiences, this study will illuminate the transformative impact of digital payment systems on the banking sector in Ghana. **9. References:** An initial review of relevant literature will be conducted to contextualize the research within the existing body of work on digital financial services and traditional banking. --- **End of Proposal** This proposal outlines a relevant and timely investigation into the implications of digital payment systems, providing a strong basis for an MBA Finance research project.