Artificial Intelligence
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define qualitative content analysis


according Qualitative content analysis is a research method used to systematically analyze written or spoken data (such as reports, interviews, social media posts, etc.) in order to identify meaningful patterns, themes, or insights. This approach involves human interpretation and involves examining the context, language, and underlying meaning of the data rather than simply counting or categorizing words or phrases. Through this process, researchers can gain a deeper understanding of the perspectives, experiences, and perceptions of individuals or groups related to a particular topic. Qualitative content analysis is often used in fields such as social science, education, psychology, and marketing to gather rich and nuanced data and inform research findings.