### Strategic Challenges of e-Commerce
One of the most prominent strategic challenges facing e-Commerce businesses today is Demand Risk. A compelling real-world illustration of this can be seen with Peloton during and after the COVID-19 pandemic. In 2020, there was an unprecedented surge in demand for at-home fitness equipment, fueled by gym closures and stay-at-home orders. Peloton struggled to produce bikes quickly enough to meet this


