Artificial Intelligence
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Apart from the sales promotion, describe any other four (4) techniques that Melcom can use to secure new customers

1. Referral Program: Melcom can implement a referral program where existing customers can refer their friends, family or colleagues to the store. Incentives can be given to customers who bring in new customers, such as discounts on their next purchase or loyalty points that can be redeemed for free products. 2. Social Media Marketing: Melcom can use social media to reach out to potential customers. Platforms such as Facebook, Instagram, and Twitter can be used to engage with customers, showcase products, and run promotions. This can help attract new customers and also create brand awareness. 3. Collaborations: Melcom can collaborate with other businesses or organizations to expand their customer base. For example, partnering with a local event or charity organization can introduce the store to a new audience and attract potential customers who may not have known about Melcom before. 4. Customer Loyalty Programs: Implementing customer loyalty programs can also help secure new customers. By offering incentives and rewards for repeat business, Melcom can attract new customers who are looking for value and great deals. This can also encourage existing customers to continue shopping at the store, leading to brand loyalty.