Answer this for 10 marks with an Introduction, Main answer and conslusion. The question is: Assume you are a sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager

Introduction As a Sales Manager, it is essential to select a qualified Branch Sales Manager for the new branch so that it is able to meet its goals and objectives. To ensure that the right candidate is selected, one should consider a range of criteria and qualities to identify the most suitable person for the role. Main Answer A range of criteria can be used to assess the candidates for the position of Branch Sales Manager. These include: leadership skills, communication skills, knowledge and experience of sales, organisational skills and ability to work under pressure, team management skills, the ability to plan and execute projects, interpersonal skills, and problem-solving skills. In terms of qualities, the candidate should demonstrate charisma, enthusiasm, strategic and entrepreneurial thinking, and flexibility. Additionally, they should have strong financial acumen, negotiation and decision-making skills, and the capacity to work independently and as part of a team. Conclusion In conclusion, it is important for the Sales Manager to consider a range of both criteria and qualities when selecting a person for the position of Branch Sales Manager. The successful candidate should demonstrate sufficient relevant experience and knowledge, along with qualities that can foster a positive work culture and lead to successful outcomes.